"We live with a value system that I call the Extrovert Ideal – the omnipresent belief that the ideal self is gregarious, alpha and comfortable in the spotlight. The archetypal extrovert prefers action to contemplation, risk-taking to heed-taking, certainty to doubt. He or she favours quick decisions, even at the risk of being wrong; works well in teams and socialises in groups. We like to think that we value individuality, but all too often we admire one type of individual – the kind who is comfortable “putting himself out there”. Sure, we allow technologically gifted loners who launch companies in garages to have any personality they please, but they are the exceptions, not the rule, and our tolerance extends mainly to those who get fabulously wealthy or hold the promise of doing so."